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What you say and do matters and impacts the quality of relationships and public perception of the work we do. Make sure your intentions are clear and transparent and keep people informed so there are no surprises. It’s important to engage partners and stakeholders – internal and external to the agency – and build trust.

No surprises, clearly state your intent – our work is not possible without working with others, and the environment in which we work often changes.

As you develop a communications strategy, you should consider all tools – traditional and new – to determine how to best reach your desired audience.

Use all the tools – as technology and ways people consume information evolve, communicators use a number of traditional and digital tools to inform and engage the public.

It’s better to be a big story for a few days than a constant trickle of stories for a few months. A solid media strategy, a communications plan based on transparency and accountability and being the first, best source of information are keys to managing tough issues and minimizing damage to the public’s perception of our work.

Be accountable, transparent – we can’t avoid bad headlines, but we can manage them.

We cannot manage the system, modes and programs we operate in a silo and successfully meet the needs of those we serve.

Our efforts should be inclusive and our work should reflect engagement wherever possible.

Engage early, often – relationships and how we engage people are important.

Internal communications are important to keep employees informed on what we are doing and where we are going as an agency because employees are often asked by friends and family about what they do and who they work for.

Everyone is a communicator – every employee is a communicator and contributor to the communities in which they work and live.

Several foundational elements drive our ability to communicate clearly and effectively with the people we work with including: WSDOT communications is an integral piece of our agency’s work and how we accomplish our mission to provide and support safe, reliable and cost-effective transportation options to improve livable communities and economic vitality for people and businesses.

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